We are explorers and storytellers of Africa, engaging all the five senses through an authentically curated African Shopping & Lifestyle Experience.

Aimed at showcasing the best of Africa’s artistic culture and breathtaking scenic views, Amari brings you a unique shopping experience of African decor and fashion, whilst promoting the African lifestyle and untold beautiful destinations, through access to exclusive travel adventures across the continent.

“African Shopping & Lifestyle Experience”

Amari is your portal to Africa, combining art, fashion and exclusive African travel experiences, specially designed to amuse and inspire.


– Founded to promote Africa in an engaging and conscious way, bringing the essence of African cultures into the lifestyle of all lovers of art, design and unique travel experiences.

We work and collaborate with African artisans, communities and designers, sharing their story, talents and culture through distinct handmade art & fashion, whilst encouraging local tourism that brings about better social and economic outcomes across various regions of the African continent.

“United we are rock, divided we are sand…”

– African Proverb


We are a mother-daughter team, born and raised in AFRICA.

Passionate explorers, lovers of fashion, art and cultural stories, with the mission to empower local African communities through artistic design and tourism enhancement, whilst sharing with the world the tales of magical lands and the meanings behind the traditional art & design culture.

Claudia De Lemos (Mother)

“Being born in Mozambique and raised in South Africa, I’ve had the privilege to live with the beauty and diversity of Africa, its cultures, traditions and unique expressive art. I found myself collecting many beautifully handcrafted pieces by talented artisans from this life experience. I moved to Portugal in 2018 and desired to bring Africa and its wonders with me, which inspired the creation of AMARI.”

Jessica De Lemos (Daughter)

“I always had a passion for Nature and helping communities. I worked in areas of environmental consulting and philanthropy, inspiring the creation of a social and sustainably conscious concept. Being an African child, I grew up exposed to untouched Nature, travelled across unheard post-card destinations and witnessed the unique art culture of Africa. This fuelled my curiosity to discover more and show the world all its beauty, traditions and design, whilst promoting positive social change.”