Welcome to Amari, your gateway to the vibrant essence of Africa. At Amari, we are passionate explorers and storytellers, dedicated to uncovering the rich cultural artistry and stunning destinations that define this incredible continent.

Discover a uniquely curated African Shopping & Lifestyle Experience with us. Our collection features exquisite decor and fashion treasures, allowing you to bring a piece of Africa into your home and wardrobe. We also offer unforgettable travel experiences, taking you to some of Africa’s most awe-inspiring locations, where you can truly feel the continent’s rhythmic pulse.

Our mission is to celebrate the best of African artistic culture and breathtaking landscapes. We are committed to empowering artisans and communities, while promoting environmental consciousness through design and tourism. Amari is more than just a shopping experience; it’s a celebration of sustainable interior design and fashion, all handcrafted by talented local artisans and designers.

Experience the Amari Africa Adventure, where bespoke travel experiences are crafted to immerse you in the diverse wonders of this extraordinary continent. At Amari, Africa’s stories come alive through our carefully selected artistic treasures and unforgettable adventures that engage all the senses. Come and explore the stories, artistry, and adventures of Africa with us.

Founded to celebrate Africa’s rich cultures, we bring the essence of African art, design, and unique travel experiences to enthusiasts worldwide. We collaborate directly with African artisans, communities, and designers to share their stories and talents through distinctive handmade art and fashion.

We are rooted in social empowerment, supporting local creators and promoting tourism to positively impact socio-economic development. 

“United we are rock, divided we are sand…”

– African Proverb

We are a mother-daughter team, born and raised in AFRICA.

Passionate explorers, lovers of fashion, art and cultural stories, with the mission to empower local African communities through artistic design and tourism enhancement, whilst sharing with the world the tales of magical lands and the meanings behind the traditional art & design culture.

Claudia De Lemos (Mother)

“Being born in Mozambique and having grown up in vibrant South Africa, I’ve been fortunate to intimately experience the beauty and diversity that Africa embodies — from its rich cultures and traditions to its distinctive expressive art. Through these life experiences, I became a collector of beautifully handcrafted pieces by talented artisans. In 2018, my journey led me to Portugal, and with a deep desire to carry the essence of Africa and its wonders with me. Together with my daughter, we built the AMARI concept, and so it was born. It is an inspired endeavor to share the extraordinary artistry and cultural richness that has shaped our lives, creating a bridge between Africa and the world through uniquely curated treasures and experineces.

Jessica De Lemos (Daughter)

“A lifelong passion for nature and community support has shaped my journey. With a background in environmental consulting and philanthropy, I aspired to develop a concept rooted in social and sustainable consciousness. As a child of Africa, I was exposed to the beauty of untouched nature, explored hidden postcard-worthy destinations, and lived the distinctive art culture of the continent. These experiences fueled my curiosity and willingness to share with the world the richness of Africa—its beauty, traditions, and design—while contributing to positive social change. Together with my mom, we blended our passions and values to create a concept that speaks to us and the world, celebrating Africa and inspiring change.”