AMARI CONCEPT

The Love for Africa, it’s diverse cultures, unique artistry and majestic landscapes gave birth to the Amari Concept.

Africa is the heart of the planet, the motherland, the origin of mankind and the land to which we are mystically bound. It’s uniqueness, vibrancy, traditions and beauty is what inspired our collection of quality home & fashion wear, whilst also offering exclusive curated experiences in the best African destinations. 

Amari is an African Shopping & Lifestyle Experience

decor collection

African art expresses the heritage, customs and values of the different societies across the continent.

Each piece of art tells the story of a particular community’s culture, status, daily customs or ceremonies. These cultural pieces, including sculptures, dolls, masks, bowls, baskets, jewellery and more, are passed down through generations keeping African beliefs, techniques and traditions alive.

Each piece is made by hand, where no two pieces are exactly alike and imperfections are what give the piece its unique character. Meticulously crafted by local artisans and communities, our range reflects our journey of social impact and conscious design.

“At Amari, we create awareness to empower, promote with meaning and style with intention.”

fashion collection

LIFESTYLE 

amari africa adventure